Custom Website Proposal · Fayetteville, NC
An Ecommerce Website Built to Drive Customers for Lab Locksmith
Modern, trustworthy, and conversion-focused. A complete online presence that turns local searches into booked appointments and 24/7 sales.
Prepared for Lab Locksmith
Date:
Base Investment: $5,500
Project Goals
What success looks like
01
Instant TrustModern design that signals professionalism and reliability from the first second.
02
24/7 Lead CaptureEvery visitor can request service, book, or get a quote — day or night.
03
Local SEO ReadyFayetteville-focused content, schema, and on-page optimization.
04
Fast & SecureLightning performance, SSL, accessibility, and mobile excellence.
05
Easy to UpdateSimple content management with YOOtheme Pro — no developer needed.
06
Ecommerce ReadySell locks, safes, and services online with Stripe integration.
07
Measurable ResultsAnalytics, conversion tracking, and clear reporting built in.
Technical Platform
Battle-tested stack chosen for reliability & growth
WordPress
The world’s most trusted CMS. Secure, flexible, and easy to maintain.
YOOtheme Pro
Premium page builder with stunning templates, incredible speed, and full design control.
WooCommerce
Powerful, scalable ecommerce. Sell products and services seamlessly.
Stripe Payments
Enterprise-grade payment processing trusted by millions.
Scope of Work
Everything included to launch a complete, professional site
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Design & Development
✔ Custom professional design tailored to Lab Locksmith
✔ Responsive layouts for desktop, tablet & mobile
✔ Homepage, Services, About, Contact, Shop, Blog
✔ Service area pages for Fayetteville & surrounding
✔ Custom icons, photography integration & branding
✔ YOOtheme Pro template with full client editing access
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Ecommerce & Payments
✔ Full WooCommerce setup with product catalog
✔ Product pages for locks, safes, hardware & services
✔ Stripe payment gateway integration
✔ Cart, checkout, and order management
✔ Tax, shipping, and inventory configuration
✔ Secure SSL certificate installation
✔ Guest checkout & account creation options
✔ Abandoned cart recovery ready
✔ Digital downloads or service booking options
✔ Order email notifications & admin dashboard
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Local SEO Foundation
✔ Location-specific meta titles & descriptions
✔ Google Business Profile schema markup
✔ Service area & city pages
✔ Optimized image alt text & file structure
✔ XML sitemap & robots.txt configuration
✔ Basic local keyword targeting for Fayetteville NC
📜
Legal Pages & Policy Setup
✔ Privacy Policy page
✔ Terms & Conditions page
✔ Return & Refund policy (ecommerce)
✔ Shipping & Delivery policy
Site Architecture
12-page structure ready for launch
Main Pages
Ecommerce
Location & SEO
01. Home
02. About Us
03. Services
04. Residential
05. Commercial
06. Automotive
07. Shop (Woo)
08. Lock Selection
09. Fayetteville NC (SEO)
10. Service Areas
11. Contact
12. Blog
Investment
Transparent pricing with flexible add-ons
Base Project
$5,500
One-time investment
Base Price
Includes:
✔ Full 12-page professional website
✔ Complete WooCommerce + Stripe setup
✔ Local SEO foundation
✔ All design, development & testing
✔ Support
Optional Add-ons
Website Care Plan
Hosting, updates, security & backups
$99/mo
Local SEO Plan
Ongoing ranking & content work
$750–1,500/mo
Project Summary
Base Website
$5,500
Total
$5,500
Timeline
From kickoff to launch in 4–5 weeks
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Week 1 CURRENT
Discovery & Strategy
Requirements, brand review, competitor analysis, content strategy.
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Week 2
Design & Wireframes
Homepage + key templates in YOOtheme. Feedback rounds included.
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Week 3
Development & Ecommerce
Full build, WooCommerce integration, testing, local SEO setup.
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Week 4
Content & Polish
Final content, images, policies, mobile QA.
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Week 5
Launch & Handover
Go live, training session, 30-day post-launch support.
What I Need From You
To keep the project moving smoothly
📸 Brand assets (logo, photos, colors, fonts)
📝 Existing content or service descriptions
📍 Service areas and target cities
📞 Contact info, hours, and booking preferences
🔐 Current hosting / domain access if applicable
⭐ Review links or Google Business profile access
📦 Product list or service pricing for the shop
📧 Preferred contact method for feedback
📅 Any hard deadlines or important dates
✅ Final approval on design within 5 business days of delivery
Not Included
Out of scope (can be quoted separately)
✕ Ongoing content writing or blog management
✕ Custom photography or drone footage
✕ Third-party plugin licensing fees
✕ Advanced custom coding outside YOOtheme
✕ Ongoing ad management or paid ads
✕ Email marketing platform setup
✕ CRM or automation tool integration
✕ Migration of existing sales data
✕ On-site training beyond one session
✕ Future redesigns or major redesigns
Ready to Move Forward?
Let’s build the website that wins you more customers.
QUESTIONS? Reach out to me for further discussion